As much as we'd wish it to be true, we don't have all the time in the world to do it all. Whilst running your business and striving to add value for your customers, let's be honest - marketing your business isn't at the top of your priority list.
Which is why there are many options out there to get that job done, so you can reach out to more customers, communicate your offering, and more!
Deciding which way to go - contracting through an agency or hiring someone to work solely for your organisation- can be tricky. Here are some tips and ways on how to decide which works for you!
70% of consumers research before purchasing in-store or online - The Keen Folks
Pro: whoever you decide to hire will have time to understand your business in and out and continue to provide services dedicated to your organisation as part of a contracted agreement.
Pro: agility and quickness to deliver marketing services on time - especially as you will all work for the same time, at the same place.
Pro: increased return on investment as a result of continuous outputs, as well as consistent spend over the in-house talent (albeit with a costly initial investment).
Pro: less initial investment in cost with projects. Depending on how long you want to engage in their services for, it won't cost too much to get your work up and running. This is especially important if you don't have an effective marketing strategy or budget set up already.
Pro: immediate results and lots of resources to get the work done no matter what you're looking for.
Pro: more fresh perspectives and creativity with each project.
Depending on where you're at in your business journey, both options can benefit (even a mix of both!). However, if you're starting your business and want to kickstart it in the market, a good recommendation is to hire an external agency like Jessica Freelance Creative who is a full-service agency - to give ideas, execution all within reasonable budgets and timeframes.